Tag: Hype

All the articles with the tag "Hype".

• Excessive Lag Time Between Device Announcement and Release is Killing Excitement

  Too much hype can be problematic, but so can a lack of it. We take a look at how lag time between reveal and release destroys public public interest.

• Betrayal of Hype: Playing Fast and Loose with Release Dates Breeds Consumer Mistrust

  Allo is the latest product to under-deliver and wreck the train of hype that enthusiasts got running after months of buildup. Here, we explain the fallout.